If changing routine make-up is simple and above all without any risk, changing the curve of your eyebrows is a more delicate operation. So, to avoid disasters, Benefit launches into augmented reality with Live Eyebrows. An ultra precise tool that allows you to change your look without losing your eyebrows.

Benefit Live Eyebrows


On January 15, 2017, the Benefit site has a new feature that allows for example to redefine the eyebrow curve: the Eyebrows Live. The brand has partnered with Modiface, one of the pioneers of augmented reality, and now offers to know what our faces would look like by changing the shape or color of our eyebrows. The perfect tool for all those who do not know (yet) how to make them up! The approach is primarily commercial, Benefit offers many products to facilitate our work. 15 shapes are already offered and the brand ensures that updates will be made regularly to offer an ever wider range of products. If Eyebrows Live is above all reassuring (who wants to end up with holes in his eyebrows?), It allows above all to test the products before buying (or not). And that, our wallet approves 100%!